HBL Retains PSL Title Sponsorship for Seasons 11 and 12 – Record-Breaking Partnership Renewal
Google NewsIn a landmark announcement, Habib Bank Limited (HBL) has officially renewed its Title Sponsorship for the next two seasons of the Pakistan Super League (PSL) — continuing its legacy as the longest-standing corporate partner of Pakistan’s most successful sporting brand.
The upcoming editions will be known as HBL PSL 11 and HBL PSL 12, marking over a decade of uninterrupted collaboration between the Pakistan Cricket Board (PCB) and HBL.
Record-Breaking Deal – 505% Growth in Sponsorship Value
The new deal represents a major milestone in the league’s commercial history. According to PCB officials, the value of the PSL Title Sponsorship rights has surged by 505% since the tournament’s debut in 2016.
HBL exercised its right to match the Fair Market Value (FMV) determined by an independent evaluator — securing the rights to remain the official title sponsor for the 2026 and 2027 editions.
“HBL’s decision reflects their unwavering trust in Pakistan cricket and the PSL’s growing global reputation,” said Salman Naseer, CEO of the Pakistan Super League.
A Decade of Partnership and Progress
Since PSL Season 1, HBL has been more than just a sponsor — it has been a strategic partner in the league’s evolution into one of the world’s top T20 tournaments.
Over the past decade, HBL has played a central role in:
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Empowering young Pakistani cricketers to shine on an international stage.
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Promoting sports tourism and economic growth through cricket.
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Building the PSL brand into a national and global phenomenon.
“HBL has been an integral part of PSL’s success story,” added Salman Naseer. “Their continued commitment underscores the league’s strong commercial standing and deep national importance.”
HBL’s Statement on Renewing the Partnership
Abrar Ahmed Mir, Chief Information & Transformation Officer at HBL, expressed pride in extending the partnership:
“HBL is pleased to renew its commitment as Title Sponsor for two more years till 2027. The Bank remains dedicated to amplifying PSL’s success, inspiring Pakistan’s youth, and supporting the communities we serve.”
Meanwhile, Ali Habib, Chief Marketing & Communications Officer at HBL, highlighted the emotional and strategic value of the partnership:
“The HBL PSL has grown into a powerhouse brand and a national institution. Extending our sponsorship reflects HBL’s philosophy of ‘enabling dreams.’ Through PSL, we have helped launch countless stars — and we’ll continue to invest in Pakistan’s sporting future.”
PSL’s Global Impact and Future Vision
With its global audience growing each year, the Pakistan Super League has become one of the most-watched T20 leagues in the world, attracting top international players and sponsors.
The renewed partnership ensures continued investment in:
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Broadcast innovation and fan engagement.
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Youth development programs through cricket.
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World-class match experiences for fans across Pakistan and abroad.
PCB officials confirmed that both HBL PSL 11 and HBL PSL 12 will feature upgraded digital experiences, enhanced venue facilities, and expanded youth outreach programs — further strengthening Pakistan’s cricket ecosystem.
Looking Ahead – HBL PSL 11 and 12
The upcoming seasons are expected to build on the tremendous success of PSL 10, with:
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More international participation.
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Expanded franchises and venues.
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Record broadcasting deals.
The renewed deal guarantees financial stability and marketing strength for PSL, enabling the PCB to focus on long-term growth strategies.
Final Thoughts
The HBL–PSL partnership renewal is more than a corporate deal — it’s a celebration of trust, growth, and national pride.
For over a decade, HBL has stood beside Pakistan cricket, investing in dreams, nurturing talent, and elevating the game’s global presence.
As HBL PSL 11 and 12 approach, cricket fans can look forward to bigger stadium experiences, higher-quality broadcasts, and unforgettable matches that continue to define Pakistan’s passion for the game.
💬 “Together, HBL and PSL are not just promoting cricket — they’re empowering a generation.”
